Tamell Green
Student at Fullsail University
Capstone Project
Public Relations Masters Program
Marlboro Literacy Council Extreme Business Makeover
An Integrated Marketing Campaign
Capstone Snapshot
The capstone snapshot details the scope of the
Marlboro Literacy Council’s Extreme Business
Makeover and benchmarks the progress that
has been made thus far. For a more in depth
look at the elements in this snapshot, please
review the following:
Campaign Overview video offers an
overview of Marlboro Literacy Council's
Extreme Business Makeover and detailed
research findings.
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The Creative Brief outlines specific strategies
and tactics being utilized in the campaign.
Mission Statement
The mission of Marlboro
Literacy Council is to help
the citizens of Marlboro County
learn the basic literacy skills of
reading and writing in order to
obtain their GED or high school
diploma, become better readers,
or to become gainfully employed.
Company Information
Video Credit: Tamell Green
Capstone Snapshot
View video to get the brief details to this Capstone Project with Marlboro Literacy Council delivered by Tamell Green.