Creative Brief

 

Target Audience Profile

• Married women , 25-35 years old, At least one child

• Attending Graduate school (online),

• Income level: $25,000-$40,000

• Volunteering with MLC will provide “on campus”

     like experience for online student

• Lives in Marlboro County, South Carolina

• Use social media as a means of current events

     and personal communications

• Reasons to target this type of person:

1. Marlboro County has limited recreation

2. Volunteering is a form of recreation in this area

3. Serve as a role model for her kids

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Unique Selling Proposition

Help someone learn the basics of reading

and writing in order to get on with the basics

of living such as:

• reading prescription dosage instructions

• understanding and completing a job application

• reading a bedtime story

• helping children with homework

 

These can be difficult and embarrassing tasks

when someone does not know how to read. 

 

 

 

Competition 

As to be compared with other volunteer opportunities

in the Marlboro County, SC area, Marlboro Literacy

Council Volunteers will:

• Be able to find out volunteer opportunities and

    events via different media outlets on social media

    and email (right at your finger tips)

• Be informed of job/career advancement our

     organization and partnering organizations or agencies

• View important updates on website section specifically

     for volunteers

• Set own volunteer schedule

• Brief one day training once a year

• Volunteer Banquet

• Social events for volunteers

• Different volunteer opportunities available within

     our organization; you choose best fit

• Opportunities to make policy changes

• Become an advocate for Adult Literacy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Aesthetics/Feel/Tone 

Serious undertone for the illiteracy awareness,

but convey that this could be a fun volunteer

opportunity to change someone’s life forever.

Let’s do a video similar to the one below for the

landing page; graphics that inform but are appealing

 

 

 

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Support Statement

The success of Marlboro Literacy Council depends on volunteers. Become a volunteer today!

 

Slogan or tagline

Literacy Matters Marlboro and is also the hashtag for social media

 

Logo 

 

 

 

 

 

 

 

 

 

 

 

 

 

List of Media Assets To Produce

• Website

• Social Media Accounts

1. Facebook

2. Twitter

3. Pinterest

4. YouTube

• Photos of: events, participants being tutored,

      volunteers tutoring

• Video: interviews of current volunteers, staff,

      participants, employers and  community members, PSA’s 

• Infographics

• Press Releases